Ito Kish was born and raised in San Pablo City, Laguna, and is passionate about curating unique home pieces that tell a story. Despite a business degree in marketing and lacking formal design education, he opened a 43-square-meter home store in 2000. Over the years, he expanded Greenbelt 2 in 2002 and now operates a 330-square-meter space in Makati. As a tastemaker, he has consulted for various brands, including Aman, Ayala, Antel, Globe, and Robinsons, to name a few. Since 2006, he has designed both residential and commercial projects, as well as curatorial works.

In 2012, Ito launched his first furniture collection celebrating Philippine heritage, the Gregoria lounge chair gaining recognition and receiving multiple local and international design awards. His eponymous brand, I T O K I S H, is celebrating 25 years of inspiring design stories and is renowned for its practical, understated, and timeless aesthetic.