The old ITO KISH store
Exactly three years ago, on June 4, 2017, we closed ITO KISH on Reposo Street, Makati. If you have been following us, you will know that the pressure of the business, maintaining a staff, and trying to keep the standards of the brand took their toll on me. It pushed me to close down. It took me just three days to make the decision. This after running the business for 17 years.
I remember talking to a friend of mine weeks after the closure. When I told him why I closed, his reply to me was, “Do you think you will change and be a better person again?” I told him that I got frustrated that staff members seemed unable to keep up with me, and took for granted what we were trying to achieve. Years have passed, and I realized that I gave up just because I was not in sync with some of the people I worked with. They changed me. I gave in to work that was below my standards just to keep things going. In the end, I gave up what I love.
The absence of creating stories made me lazy. I felt uninspired and much older. I am not used to not doing any creative work. So I am back doing what I love, working with a few people who have the same passion — creating stories.
ITO KISH Retail Season One
Please visit our website for more information, and follow us on Instagram @itokish.
I hope to see you at ITO KISH for its First Season.